The water is so warm, even established companies are jumping in. Another company called Pilot offers similar analyses, promising it can forecast box office revenues up to 18 months before a film’s launch with “unrivaled accuracy.” Israeli startup Vault, founded the same year, promises clients that it can predict which demographics will watch their films by tracking (among other things) how its trailers are received online. Belgium’s ScriptBook, founded in 2015, says its algorithms can predict a movie’s success just by analyzing its script. In recent years, a bevy of firms has sprung up promising similar insights. An example of Cinelytic’s software.Ĭinelytic isn’t the only company hoping to apply AI to the business of film.
Model out both scenarios with Emma Watson and Jennifer Lawrence, and see, for this particular film … which has better implications for different territories,” Queisser tells The Verge. “You can compare them separately, compare them in the package. You could use Cinelytic’s software to see how changing her for Jennifer Lawrence might change the film’s box office performance. Say you have a summer blockbuster in the works with Emma Watson in the lead role, says Cinelytic co-founder and CEO Tobias Queisser. Its software lets customers play fantasy football with their movie, inputting a cast, then swapping one actor for another to see how this affects a film’s projected box office. It licenses historical data about movie performances over the years, then cross-references it with information about films’ themes and key talent, using machine learning to tease out hidden patterns in the data. Los Angeles-based startup Cinelytic is one of the many companies promising that AI will be a wise producer. Artificial intelligence turns filmmaking into fantasy football
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